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Jessica @ ChopShop

Jessica wanted ​to revamp her website while maintaining the minimalist look and feel.


The brand website primarily functions as the main hub for current clients to book appointments and purchase ethical hair care products. Since most visitors use the website to accomplish two specific goals, simple navigation was a priority for optimal user experience (UX). Our guiding principle was to ensure it represents Jessica's sincere approach to hair care.

As part of the project, we...

  • Updated the layout, affiliate links and images on the "Products" page

  • Refreshed some of the images

  • Streamlined the "Book" page

  • Added social links to Instagram


"Mindy was wonderful to work with! She was professional and creative and brought really fun ideas to revamp my website. I had made a mess of things trying to do it myself and I really appreciated her patience while we (she) fixed it. 10/10"
- Jessica Erhard @ Chopshop Salon
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