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Green Earth Art Company

The client wanted to optimize ​the wholesale e-commerce experience on the website, which included improvements to technical and aesthetic elements.


In addition to a brick-and-mortar store, the company has a robust e-commerce business offering wholesale products (B2B) through the website and retail products (B2C) on Etsy. Since the website is the primary digital property, it was important to allow visitors to choose the experience relevant to them. The wholesale section of the website is password-protected, so only wholesale customers with assigned accounts are able to view bulk pricing and shipping options. 


Our guiding principle was to provide an exclusive experience for wholesale customers, while giving retail customers a familiar way to shop online.


As part of the project, we...

  • Conducted an SEO audit

  • Set up shopping funnels for 2 different visitor experiences (Wholesale vs Retail)

  • Mapped the Wholesale Buyer's Journey and configured a shipping quote process

  • Reworked the layout and categorization of wholesale items

  • Revamped images and copy on wholesale item pages


"Mindy absolutely took our website out of dormancy and brought it up to a new level of usability.  There were a few bumps and surprises along the way with 3rd Party issues, but overall we're satisfied with her work and her willingness to spend long hours working out the kinks."
- Green Earth Art Company, LLC
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